There are two major types of video ads available in online advertising, in-stream and in-banner. In-banner video advertising is less well known amongst marketers, but probably something seen quite regularly if you frequent the YouTube homepage. In-banner advertisements are simply banners with videos embedded in them, they usually follow standard IAB banner sizes (including 728×90, 160×600 and 300×250 for example) and are available on a wide range of websites. On the contrary,

Video metrics are important. Without them you have no idea who your video advertising is reaching, if they’re interacting, engaging, watching, thinking about the brand and what they think. But video metrics vary by service and have all manner of names so here’s a quick list of standard metrics with definitions. The major video metrics: View: Perhaps one of the most important as well as most variable metrics on the planet. With most advertising there is the impression, the ad

In the first part of talking about metrics we ran through some of the major things that all online video marketers need to know about. In this second part we’ll look at less popular metrics but equally important for reporting and campaign assessment. A lot of the major metrics do not deal with video player interaction at all. Things like mute, full screen, collapse, etc. These can be vital indicators of where your campaign videos are working, or going wrong. Mute/Unmute – If

In our first instalment of the Launchpad6 Video Success Series, we discuss Viral loops. We all remember the “Charlie Bit My Finger” video. Entertaining right? This video has generated over 830 million views since it was uploaded in 2007. I remember the first time I saw this video. It was shared to me by a close friend of mine. I laughed my $%#’s off. So I shared it with my friends, who shared it with their friends, which then shared it with their friends… and so on it went. T

In our second instalment of the Launchpad6 Video Success Series we discuss some ideas on how to maximise engagement with your contest and what motivates people to get involved. You can find the first instalment here. How will your contest drive results? Before you begin creating your contest you need to think about what your contest is trying to achieve for your business and how it will align to this goal. Once you understand your goals there are a bunch of things that need t

Online video contests are a fantastic tool for brand awareness. They allow companies an effective way to engage with their most loyal customers, and have those customers contribute to their marketing efforts by providing their own unique and engaging entries. However, video contests should not be reserved only for external customers. In fact, to do so would be to ignore a company’s most valuable asset, their employees! As companies aim to realign their message, relaunch their